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CHIAT/DAY
BUILDING
Venice, California 198591
The surprising facade makes this one of Gehry's most
recognizable commissions. Approaching the building on
Main Street, one is confronted by a succession of
three elements that essentially function as a
billboard for the advertising agency. Its literal
centerpiece is the monumental pair of
binocularsdeveloped in collaboration with
artists Claes Oldenburg and Coosje van
Bruggenwhich functions as an entrance for cars
and pedestrians and contains conference spaces
within. This playful component is positioned between
the hull-shaped building on the north and a facade of
copper-covered rectangular columns and diagonal
beams, which has been likened to a group of trees, on
the south.
As a starting point for the interior design of the
L-shaped, 75,000 square-foot plan, Gehry drew upon
his previous configurations for the Rouse Company
Headquarters (196974) and Mid-Atlantic Toyota
(197678). The space is open, and the height of
cubicle walls are varied to break the monotony of the
interior, also facilitating interaction between
departments. Natural light filters through the entire
space via a network of skylights located throughout
the main office area and within individual meeting
rooms. Although the detailing is limited to basic
plywood fixtures and standard office furniture, this
neutrality gives employees the freedom to personalize
their spaces, thus acknowledging the inventive nature
of the company.
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